Carole Pfeil

Carole Pfeil squareChief Communications and Marketing Officer

As Chief Communications and Marketing Officer (CCMO) for RI International, I help spread the word about our amazing organization and the remarkable difference that we (along with our participants and partners) are making by empowering those who face mental health and addiction challenges.

Most recently, as Senior Vice President (SVP) Marketing Communications for Dohmen Life Science Services (DLSS), I created actionable marketing and messaging strategies to support growth objectives for Dohmen and its seven divisions; while teaming to create DLSS, the next generation consolidated brand. Previous experience also includes serving as VP, Client Communications for Adecco USA (a Fortune Global 500 staffing company) and Director of Marketing and Business Development for IHS, a division IMS Health. At IHS I managed the brand, public relations, and assisted in winning contracts with 8 of the top 10 pharmaceutical companies. My “both sides of the fence” experience includes having served as a news reporter and agency PR director; an administrator for a $10 million foundation, as well as a non-profit fund-raiser; and utilizing several agencies as a marketing director, including those with whom I was previously employed.

I’m thrilled to serve in a role with a higher purpose – spreading hope to others — as I seek to shine a spot-light on the amazing stories of recovery and improved health of those we serve.

FUN FACT:

Highlights of my early career as a TV, radio and print news reporter included a press conference with former President George H. W. Bush, and experiencing skydiving for the first (and last) time while interviewing an instructor.

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